The Lowdown on Slogans

Slogans are popular instruments that use a memorable motto or phrase. Usually employed for political, commercial, and religious purposes, these are repetitive expressions of an idea, purpose, or message.

Advertising is one of the many fields where slogans are abundant. These are used to exhibit catchy phrases or a series of words that will help consumers remember a specific company, brand, or product. On top of this, slogans are utilized to set the image of a company from its competitors. Almost every single brand creates slogans to use in various marketing efforts in hopes that it will stick in people’s minds. That way, when potential customers are in need products or services, consumers will select the brand that is most remembered through slogan recognition.

How to write a slogan

The rule of thumb when writing a slogan is it must be memorable. They must share an idea that your company/product does and must correlate with your business. Although slogans are limited when it comes to words, writing slogans can take hours, and possibly days for it to emerge successful. Every word written should be perfect and parallel with the desired service/product.

If you plan to write a slogan, look at the logo to generate ideas. Describe your logo’s aesthetics and the message it tries to convey. The slogan should match the feel of the logo, because oftentimes they will stand next to each other. Never forget to retain simplicity yet imply elements that will make the slogan memorable. Try to use rhymes, humor, and other gimmicks to help people remember the slogan.

Slogan writers

Not everyone is blessed with the skill to craft a slogan that instantly captures the attention of the public. If this is your case, it is best to seek help form experienced individuals who are adept in the field. Hiring professionals can help with grammar, combination, and creativity when it comes to putting words together. You can hire a copywriter, a freelance writer, or use an advertising agency to create your next slogan.

For those who seek another path towards successful slogans other than the aforementioned avenues, you can ask for feedback from employees. It also might be a good idea to brainstorm alongside the staff members and other employees who are close to the product in order to write an effective slogan. In addition to this, slogans must be honest and not give any false information that might mislead customers.


Slogans may also take another form, which are called jingles. These are similar to slogans in a way that they are used to associate a certain brand, product, or company. Although jingles tend be more musical than the latter form of slogan, these are still geared to perform the same actions. However, slogans can also be transformed into jingles, which is a technique that a hefty number of brands employ.

Furthermore, here are examples that highlight popular slogans of the past and present:

  • Tide’s In – Dirt’s Out
  • Like sleeping on a cloud (Sealy)
  • Milk from contented cows (Carnation)
  • Save Money, Live Better (Wal-Mart)
  • I’m lovin’ it (McDonalds)
  • When you care enough to send the very best (Hallmark)
  • Just Do It (Nike)
  • Finger Lickin’ Good (KFC)
  • Have it your way (Burger King)
  • Melts in your mouth, not in your hands (M&M)
  • The happiest place on earth (Disney World)
  • It’s the real thing (Coca-Cola)
  • The best a man can get (Gillette)
  • Betcha can’t eat just one (Lays)
  • Think outside the bun (Taco Bell)
  • “Are you a Cadbury’s fruit and nut case?”
  • “Keep Walking” (Johnny Walker Whiskey)
  • “Wii would like to play.”
  • “Tired of being a player? It’s time you become a winner” (Winner Casino free spins)
  • “I’d rather die of thirst than drink from the cup of mediocrity.” (Stella Artois)
  • “Beer, now cheaper than gas. Drink, don’t drive.”
  • “It’s lonely at the top, but you eat better.”
  • “If you feet smell and your nose runs, you’re built upside down.”
  • “We don’t charge an arm and a leg. We want tows.” (From a towing company)
  • “7 days without pizza makes one weak.” (From a pizza shop)
  • “The best way to get back on your feet-miss a car payment.” (From a car dealership)
  • “No appointment necessary. We hear you coming.” (From a muffler shop)
  • “We would be delighted if you send in your payment. However, if you don’t, you will be.” (From an electric company)