How to Avoid Unappealing and Weak Slogans

When it comes to the success of a campaign, using taglines is either a hit or a miss. Taglines affect how people perceive a brand. Words evoke emotions, thoughts, and images, and for successful slogans, it even influences the readers.

Brands often change their taglines over the years to fit their goal and services or goods offered. But most of all, to suit the needs of the consumers. The reason is that people go for brands where they feel like they are cared for.

Power of Words in Influencing

Sophists value words greatly since it is one of the most effective ways of influencing the thinking and decision of the people. The same philosophy is used by marketing agencies. They come up with ideas that pique the interest of the audiences and capture it.

Great advertisements even manage to plant a trigger in the brain that makes people think up of their brand prompted by a word, phrase, image, or sound. This is why most brands in skin care, cosmetics, and clothing, also focus on taglines that target personal issues like Dove’s slogan, “You are more beautiful than you think.”

Ways to Avoid Weak Slogans

Here are some ways you can use to avoid creating weak slogans.

  • Keep it short and concise. Create a slogan that is easy to remember but has a lot of meaning behind it.
  • Know your audience’s vocabulary. Select simple but powerful words to use, phrases that people can relate to, and build the image of a brand with these in mind.
  • Have a specific focus. Avoid focusing on a general idea. It’s better to have a specific target in mind and express it in a few words.
  • Emphasis on a positive message. Don’t create a negative message ever. When tackling issues or concerns, always stay in the positive light – empowering and encouraging the audience.