Creating Effective Slogans

Slogans are widely acknowledged tools that use memorable phrases to draw attention. These are oftentimes in conjunction with company logos and in advertising campaigns.

They are claimed to be the most effective avenue towards potential customers by leading them towards one or more characteristics of a certain product or brand.

This writing will tackle the essential tips that will emerge a successful slogan.

First and foremost, it is important to gauge your need for a slogan. If you have an existing logo, you’ve already started branding your product or company. Following this step is the creation of a slogan. It is highly recommended for brands to establish not only a name and logo but a competent slogan as well.

On the other hand, to effectively convey your brand towards a larger audience; it is necessary to employ branding. If you are trying to project an image that covers a broad spectrum, you must construct a name that will hold foundations to your goals.

The business model of your company relies on the degree of branding you are willing to secure. Taking things to the next level begins with the brand logo.


If you haven’t acquired a logo that hits your sweet spot, then now is the time to search/produce one that perfectly fits your agenda. Slogans work parallel with logos, which also affects promotion and setting a brand identity.

Slogans are nothing without the presence of a logo unless you’re advertising route is focused on the radio as a medium. If you are designing the logo and producing the slogan for a specific business, you have this opportunity to craft a unique visual representation and a slogan. Integrating the two as a final product complements the message you are trying channel towards your desired market.


Rushing thing won’t hedge you towards an advantage. In fact, it is highly advised to take your time and perform the necessary research and operations with utmost care and attention to detail. One to two hours of brainstorming can stir up ideas when setting the initial ideas with the addition of another few hours for consultation and editing.

Coming up with an effective slogan is never easy, even for seasoned professionals, and takes, at least, an entire working day. In some cases, meticulous individuals can take more than a few days all the way to a few weeks.


A logo is only as effective as the message it’s trying to express. A good sign can be how fast the reader/market understands the logo/slogan quickly.

Remember that you only have a few seconds to capture the interest of your viewers. It is rare that individuals dwell on a brand logo or advertisement, so make sure that you do it right the first time.

A basic rule for slogans is that they are not supposed to exceed the one-sentence mark. Simplicity is the key here. Try not to over think your creations and concentrate on the crucial points.


If there’s room for humor, do it. While a majority of brands makes use of funny taglines, the same approach to slogan writing of inserting a joke is something that should be adopted when deemed appropriate. It’s as simple as that.


Being true to your word is of paramount importance when forecasting slogans. Can your product/service actually meet your claims? If you can’t check this, consider rethinking the slogan.

This is a finicky line to walk since you still aim to present an idea that your products exceed its counterparts yet without coming off as forceful. If it looks intimidating, don’t consider it as a slogan, think of it as composing a brand message.